Chief Ajufo stated this at the Annual General Meeting, (AGM) of the Association, themed: ‘OOH Business and Nigerian Regulatory Laws’ held in Lagos at the weekend.
The Outdoor Advertising Association of Nigeria, (OAAN) has been urged to consider independent existence for the good of outdoor advertising practitioners.
Opportunity To See, a top of the market out-of-home advertising agency in Nigeria, has launched a new innovative and high-impact outdoor advertising product into the competitive Nigerian marketing and advertising ecosystem.
A study by the Outdoor Advertising Association of Nigeria (OAAN) in collaboration with GeoPoll, which assessed the effectiveness of outdoor advertising or Out-of-Home (OOH), has shown that OOH is the second most effective medium in Nigeria, following radio. The study…