The Outdoor Advertising Association of Nigeria, (OAAN) has been urged to consider independent existence for the good of outdoor advertising practitioners.
Opportunity To See, a top of the market out-of-home advertising agency in Nigeria, has launched a new innovative and high-impact outdoor advertising product into the competitive Nigerian marketing and advertising ecosystem.
Despite the challenges facing Nigeria’s economy, the Out-of-Home (OOH) Advertising sub-sector has recorded a considerable growth since 2021, after recovering from the COVID-19 debacle of the year 2020, a media entrepreneur, Mr. Soni Irabor has stated
A study by the Outdoor Advertising Association of Nigeria (OAAN) in collaboration with GeoPoll, which assessed the effectiveness of outdoor advertising or Out-of-Home (OOH), has shown that OOH is the second most effective medium in Nigeria, following radio. The study…