The President of Outdoor Advertising Association of Nigeria (OAAN) Chief Emmanuel Ajufo has disclosed that the association will pursue the approval of billboards as collateral by Central Bank of Nigeria (CBN).
Chief Ajufo stated this at the Annual General Meeting, (AGM) of the Association, themed: ‘OOH Business and Nigerian Regulatory Laws’ held in Lagos at the weekend.
Opportunity To See, a top of the market out-of-home advertising agency in Nigeria, has launched a new innovative and high-impact outdoor advertising product into the competitive Nigerian marketing and advertising ecosystem.
Despite the challenges facing Nigeria’s economy, the Out-of-Home (OOH) Advertising sub-sector has recorded a considerable growth since 2021, after recovering from the COVID-19 debacle of the year 2020, a media entrepreneur, Mr. Soni Irabor has stated
A study by the Outdoor Advertising Association of Nigeria (OAAN) in collaboration with GeoPoll, which assessed the effectiveness of outdoor advertising or Out-of-Home (OOH), has shown that OOH is the second most effective medium in Nigeria, following radio. The study…