As a preceding year to Nigeria’s general election, there will be a boom in advertising revenue from political marketing and corporate environment in 2022, practitioners have predicted. They have also pointed out that the industry will record a whopping increase…

The Heads of Advertising Sectoral Group (HASG) has expressed deep concern over the onslaught in Lagos and Kaduna States against Out-of-Home Advertising practice in the Nigeria. The group made this call during the press briefing held on 26th May, 2022…

A study by the Outdoor Advertising Association of Nigeria (OAAN) in collaboration with GeoPoll, which assessed the effectiveness of outdoor advertising or Out-of-Home (OOH), has shown that OOH is the second most effective medium in Nigeria, following radio. The study…