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     Outdoor Industry to Grow Annually Between 3-6% in Five Years
    Admin_Otsl December 1, 2022 Business, Media, News

    Outdoor Industry to Grow Annually Between 3-6% in Five Years

    Despite the challenges facing Nigeria’s economy, the Out-of-Home (OOH) Advertising sub-sector has recorded a considerable growth since 2021, after recovering from the COVID-19 debacle of the year 2020, a media entrepreneur, Mr. Soni Irabor has stated
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     OAAN Report demonstrates impact of OOH on Nigeria’s advertising sub-sectors
    Admin_Otsl December 30, 2020 Brands & Marketing, Business, Media, News

    OAAN Report demonstrates impact of OOH on Nigeria’s advertising sub-sectors

    A study by the Outdoor Advertising Association of Nigeria (OAAN) in collaboration with GeoPoll, which assessed the effectiveness of outdoor advertising or Out-of-Home (OOH), has shown that OOH is the second most effective medium in Nigeria, following radio. The study…
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