Despite the challenges facing Nigeria’s economy, the Out-of-Home (OOH) Advertising sub-sector has recorded a considerable growth since 2021, after recovering from the COVID-19 debacle of the year 2020, a media entrepreneur, Mr. Soni Irabor has stated
A study by the Outdoor Advertising Association of Nigeria (OAAN) in collaboration with GeoPoll, which assessed the effectiveness of outdoor advertising or Out-of-Home (OOH), has shown that OOH is the second most effective medium in Nigeria, following radio. The study…